Applications of the Directed Communication™ model are targeted to those areas where the return is optimal for individuals and organizations. Listed below are applications with proven success. Important points about these applications are included in speeches and trainings conducted by Jeffrey Hansler.

Sales Process Evaluation

Every organization has a sales process. Sales process evaluation reviews sales from all angles and particularly at the transaction level with the customer. The focus is to maximize the use of current assets (sales staff, communication, order processing, processing transactions) and minimize the time and cost of the sales process.

Performance Evaluation

Individuals and relationships within an organization are dynamic. Circumstances can dramatically impact performance levels and knowing the key adjustments to make can result in greater sales and efficiencies.

New Product Introduction

Time is the critical element in new product introductions and the focus is to reduce the cycle time of the sales process. New products and services create new customer discussions which can quickly erode a salesperson’s sales statistics with a trial and error approach. Additionally, sales can accomplish results more effectively than most marketing campaigns, as well as, adding the personal touch to the process necessary to establish and retain the competitive edge.


A new pair of eyes is critical in preparing fully for a forth coming negotiation. It’s strictly a matter of reducing risk for an impending milestone event.

Market Shift Changes

Profits are determined by efficiencies. When a market shifts, communication patterns shift and too often sales staff stays stuck in old patterns. Again, an outside viewpoint can key on the changes necessary to re-connect to customers during market shifts with new patterns.

Implement Sales Process

A strategy is critical to the sales process. Individuals must carry out the strategy and managers must be able to read and communicate progress along the way. The key to success during the implementation process is application of a model that can be used for planning, selling, and evaluation and is built on measurable elements.

Customer Service

Customer service is an active process. If you had the resources to make everyone happy, you wouldn’t need customer service. This application is about the communication skills to make someone happy even when you must say NO!

Sales Development Consultation

Revenue is the life blood of an organization and a cohesive organization with engaged staff with measurable targets, knowledgeable leaders with effective plans, informed board members supporting the process, and an organizational structure from finance to operations best serves revenue flow. Oxford Company specializes in creating cohesive organizations that serve their customers, revenue generation. and profitability.